Johannes Beckert
- Beziehungen:
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- Advertising in disguise? How disclosure and content features influence the effects of native advertising
- A threat to journalism? How journalists and advertising sales managers in news organizations perceive and cope with native advertising
- The importance of communicating change Identifying predictors for support and resistance toward organizational change processes
- The disclosure paradox: how persuasion knowledge mediates disclosure effects in sponsored media content
- Why context matters in a changing social media environment: The role of placement prominence as a moderator of disclosure effects in sponsored influencer content
- Are many too much? Examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective
- Advertising to inspire–inspiring to persuade: how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising
- Nichts Persönliches? Zum Einfluss der Persönlichkeit auf die Qualität von Nutzerkommentaren auf Nachrichtenseiten.
- Mehr als nur ein kognitiver Schutz: Reconsidering Advertising Literacy as a Defense Against Advertising Effects von Rozendaal, Lapierre, van Reijmersdal und Buijzen.
- The Effects of Personality Traits and Situational Factors on the Deliberativeness and Civility of User Comments on News Websites.
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