Product placement and the credibility of television journalism : a RTR-supported experiment on the relationship between product placement, expert statements, and viewer perceptions in consumer-advice programs
- Publikationstyp:
- Zeitschriftenaufsatz
- Metadaten:
-
- Autoren
- Thomas Roessing
- Nikolaus Jackob
- Karl Nikolaus Renner
- Sammlungen
- metadata
- ISSN
- 0341-2059
- Ausgabe der Veröffentlichung
- 2
- Zeitschrift
- Communications
- Schlüsselwörter
- 300 Sozialwissenschaften
- 300 Social sciences
- Sprache
- eng
- Paginierung
- Seiten: 167 - 193
- Datum der Veröffentlichung
- 2016
- Herausgeber
- de Gruyter
- Herausgeber URL
- http://dx.doi.org/10.1515/commun-2016-0002
- Datum der Datenerfassung
- 2020
- Datum, an dem der Datensatz öffentlich gemacht wurde
- 2020
- Zugang
- Public
- Titel
- Product placement and the credibility of television journalism : a RTR-supported experiment on the relationship between product placement, expert statements, and viewer perceptions in consumer-advice programs
- Ausgabe der Zeitschrift
- 41
Datenquelle: METADATA.UB
- Andere Metadatenquellen:
-
- Autoren
- Thomas Roessing
- Nikolaus Jackob
- Karl N Renner
- Autoren-URL
- https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=fis-test-1&SrcAuth=WosAPI&KeyUT=WOS:000379523400003&DestLinkType=FullRecord&DestApp=WOS_CPL
- DOI
- 10.1515/commun-2016-0002
- eISSN
- 1613-4087
- Externe Identifier
- Clarivate Analytics Document Solution ID: DQ9IK
- ISSN
- 0341-2059
- Ausgabe der Veröffentlichung
- 2
- Zeitschrift
- COMMUNICATIONS-EUROPEAN JOURNAL OF COMMUNICATION RESEARCH
- Schlüsselwörter
- product placement
- advertising effects
- media effects
- experimental research
- real-time response measurement
- Paginierung
- 167 - 193
- Datum der Veröffentlichung
- 2016
- Status
- Published
- Titel
- Product placement and the credibility of television journalism. An RTR-supported experiment on the relationship between product placement, expert statements, and viewer perceptions in consumer-advice programs
- Sub types
- Article
- Ausgabe der Zeitschrift
- 41
Datenquelle: Web of Science (Lite)
- Abstract
- <jats:title>Abstract</jats:title><jats:p>Embedding a product or a brand into journalistic content may have a negative impact on how the content’s credibility is perceived by recipients. However, research has not been able to convincingly prove that product placement has an effect on how recipients perceive and evaluate media content. This particularly applies to context effects, such as the effect that the number of visible products or brands has on the perceived credibility of the journalistic content the placement is embedded in. This study addresses two questions: whether the use of visible products or brands embedded in journalistic content influences the credibility that recipients attribute to such content, and how the tenor of the content, positive or negative, interacts with the placed products. Based on experimental findings and real-time response measurements, we conclude that the number of visible products does not significantly affect the credibility attributed to journalistic content and that judgments about credibility are influenced by the interaction between the number of products placed and the tenor of the content.</jats:p>
- Autoren
- Thomas Roessing
- Nikolaus Jackob
- Karl N Renner
- DOI
- 10.1515/commun-2016-0002
- eISSN
- 1613-4087
- ISSN
- 0341-2059
- Ausgabe der Veröffentlichung
- 2
- Zeitschrift
- Communications
- Datum der Veröffentlichung
- 2016
- Status
- Published
- Herausgeber
- Walter de Gruyter GmbH
- Herausgeber URL
- http://dx.doi.org/10.1515/commun-2016-0002
- Datum der Datenerfassung
- 2021
- Titel
- Product placement and the credibility of television journalism. An RTR-supported experiment on the relationship between product placement, expert statements, and viewer perceptions in consumer-advice programs
- Ausgabe der Zeitschrift
- 41
Datenquelle: Crossref
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