Nonverbal Influence During Televised Debates: Integrating CRM in Experimental Channel Studies
- Publikationstyp:
- Zeitschriftenaufsatz
- Metadaten:
-
- Autoren
- Autoren-URL
- https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=fis-test-1&SrcAuth=WosAPI&KeyUT=WOS:000392617800009&DestLinkType=FullRecord&DestApp=WOS_CPL
- DOI
- 10.1177/0002764216676250
- eISSN
- 1552-3381
- Externe Identifier
- Clarivate Analytics Document Solution ID: EI6PL
- ISSN
- 0002-7642
- Ausgabe der Veröffentlichung
- 14
- Zeitschrift
- AMERICAN BEHAVIORAL SCIENTIST
- Schlüsselwörter
- televised debates
- CRM
- nonverbal communication
- verbal communication
- political candidate evaluation
- Paginierung
- 1799 - 1815
- Datum der Veröffentlichung
- 2016
- Status
- Published
- Titel
- Nonverbal Influence During Televised Debates: Integrating CRM in Experimental Channel Studies
- Sub types
- Article
- Ausgabe der Zeitschrift
- 60
Datenquelle: Web of Science (Lite)
- Andere Metadatenquellen:
-
- Abstract
- <jats:p> Experimental studies find a strong influence of nonverbal signals on the evaluation of political candidates when raters are asked to judge unknown candidates from short-duration exposures. Yet when viewers are exposed to candidates’ verbal and nonverbal communication in a more naturally occurring context, the presence of verbal communication can make the influence of nonverbal communication seem attenuated. To link these findings, the present study uses continuous response measurement to uncover the relative influence of verbal and nonverbal communication on political opinion formation during a debate clip lasting about 9 minutes. The analysis suggests that nonverbal communication influences candidate evaluations especially during the beginning of the presentation. Verbal communication seems influential for the remaining time. Consistent with this trend, study participants’ post-exposure opinions were influenced by both verbal and nonverbal communication. </jats:p>
- Autoren
- DOI
- 10.1177/0002764216676250
- eISSN
- 1552-3381
- ISSN
- 0002-7642
- Ausgabe der Veröffentlichung
- 14
- Zeitschrift
- American Behavioral Scientist
- Sprache
- en
- Online publication date
- 2016
- Paginierung
- 1799 - 1815
- Datum der Veröffentlichung
- 2016
- Status
- Published
- Herausgeber
- SAGE Publications
- Herausgeber URL
- http://dx.doi.org/10.1177/0002764216676250
- Datum der Datenerfassung
- 2021
- Titel
- Nonverbal Influence During Televised Debates
- Ausgabe der Zeitschrift
- 60
Datenquelle: Crossref
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