A Cross-Cultural Perspective on the Privacy Calculus

Publikationstyp:
Zeitschriftenaufsatz
Metadaten:
Autoren
Autoren-URL
https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=fis-test-1&SrcAuth=WosAPI&KeyUT=WOS:000443457700003&DestLinkType=FullRecord&DestApp=WOS_CPL
DOI
10.1177/2056305116688035
Externe Identifier
  • Clarivate Analytics Document Solution ID: GS3DI
ISSN
2056-3051
Ausgabe der Veröffentlichung
1
Zeitschrift
SOCIAL MEDIA + SOCIETY
Schlüsselwörter
  • privacy calculus
  • individualism
  • uncertainty avoidance
  • social network sites
  • self-disclosure
  • social capital
Artikelnummer
ARTN 2056305116688030
Datum der Veröffentlichung
2017
Status
Published
Titel
A Cross-Cultural Perspective on the Privacy Calculus
Sub types
  • Article
Ausgabe der Zeitschrift
3

Datenquelle: Web of Science (Lite)

Andere Metadatenquellen:
Abstract
<jats:p> The “privacy calculus” approach to studying online privacy implies that willingness to engage in disclosures on social network sites (SNSs) depends on evaluation of the resulting risks and benefits. In this article, we propose that cultural factors influence the perception of privacy risks and social gratifications. Based on survey data collected from participants from five countries (Germany [ n = 740], the Netherlands [ n = 89], the United Kingdom [ n = 67], the United States [ n = 489], and China [ n = 165]), we successfully replicated the privacy calculus. Furthermore, we found that culture plays an important role: As expected, people from cultures ranking high in individualism found it less important to generate social gratifications on SNSs as compared to people from collectivist-oriented countries. However, the latter placed greater emphasis on privacy risks—presumably to safeguard the collective. Furthermore, we identified uncertainty avoidance to be a cultural dimension crucially influencing the perception of SNS risks and benefits. As expected, people from cultures ranking high in uncertainty avoidance found privacy risks to be more important when making privacy-related disclosure decisions. At the same time, these participants ascribed lower importance to social gratifications—possibly because social encounters are perceived to be less controllable in the social media environment. </jats:p>
Autoren
DOI
10.1177/2056305116688035
eISSN
2056-3051
ISSN
2056-3051
Ausgabe der Veröffentlichung
1
Zeitschrift
Social Media + Society
Sprache
en
Online publication date
2017
Paginierung
205630511668803 - 205630511668803
Datum der Veröffentlichung
2017
Status
Published
Herausgeber
SAGE Publications
Herausgeber URL
http://dx.doi.org/10.1177/2056305116688035
Datum der Datenerfassung
2021
Titel
A Cross-Cultural Perspective on the Privacy Calculus
Ausgabe der Zeitschrift
3

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