Linking employer branding orientation and firm performance: Testing a dual mediation route of recruitment efficiency and positive affective climate

Publikationstyp:
Zeitschriftenaufsatz
Metadaten:
Autoren
  • Andranik Tumasjan
  • Florian Kunze
  • Heike Bruch
  • Isabell M Welpe
Autoren-URL
https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=fis-test-1&SrcAuth=WosAPI&KeyUT=WOS:000477522700001&DestLinkType=FullRecord&DestApp=WOS_CPL
DOI
10.1002/hrm.21980
eISSN
1099-050X
Externe Identifier
  • Clarivate Analytics Document Solution ID: KA1NN
ISSN
0090-4848
Ausgabe der Veröffentlichung
1
Zeitschrift
HUMAN RESOURCE MANAGEMENT
Schlüsselwörter
  • employer branding
  • firm performance
  • human resource management
  • positive affective climate
  • recruitment
Paginierung
83 - 99
Datum der Veröffentlichung
2020
Status
Published
Titel
Linking employer branding orientation and firm performance: Testing a dual mediation route of recruitment efficiency and positive affective climate
Sub types
  • Article
Ausgabe der Zeitschrift
59

Datenquelle: Web of Science (Lite)

Andere Metadatenquellen:
Abstract
<jats:title>Abstract</jats:title><jats:p>Faced with competitive labor markets, firms increasingly use employer branding to build a qualified workforce and engage their employees. However, our understanding of the impact of employer branding orientation on firm performance and the theoretical firm‐level mechanisms underlying this potential impact is very limited. To address this gap, we integrate brand marketing theory with human resource management (HRM) research to develop a model explicating how employer branding orientation is linked to firm performance through a dual route by enhancing both recruitment efficiency (i.e., external route: applicants) and positive affective climate (i.e., internal route: incumbent employees). The results of a multisource study (i.e., top management, human resource managers, employees) with 93 firms show employer branding orientation is positively related to firm performance through positive affective climate but not recruitment efficiency. Using a brand equity approach to HRM, our results advance the literature by demonstrating the generalizability of employer branding effects independent of concrete brand attributes and explaining the firm‐level mediating mechanisms linking it to firm performance.</jats:p>
Autoren
  • Andranik Tumasjan
  • Florian Kunze
  • Heike Bruch
  • Isabell M Welpe
DOI
10.1002/hrm.21980
eISSN
1099-050X
ISSN
0090-4848
Ausgabe der Veröffentlichung
1
Zeitschrift
Human Resource Management
Sprache
en
Online publication date
2019
Paginierung
83 - 99
Datum der Veröffentlichung
2020
Status
Published
Herausgeber
Wiley
Herausgeber URL
http://dx.doi.org/10.1002/hrm.21980
Datum der Datenerfassung
2023
Titel
Linking employer branding orientation and firm performance: Testing a dual mediation route of recruitment efficiency and positive affective climate
Ausgabe der Zeitschrift
59

Datenquelle: Crossref

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