What Remains in Mind? Effectiveness and Efficiency of Explainers at Conveying Information
- Publikationstyp:
- Zeitschriftenaufsatz
- Metadaten:
-
- Autoren
- Pascal Schneiders
- Autoren-URL
- https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=fis-test-1&SrcAuth=WosAPI&KeyUT=WOS:000527401800011&DestLinkType=FullRecord&DestApp=WOS_CPL
- DOI
- 10.17645/mac.v8i1.2507
- Externe Identifier
- Clarivate Analytics Document Solution ID: LF4PO
- ISSN
- 2183-2439
- Ausgabe der Veröffentlichung
- 1
- Zeitschrift
- MEDIA AND COMMUNICATION
- Schlüsselwörter
- dissonance
- emotions
- experiment
- explainer video
- intermedia comparison
- recalling information
- science communication
- scrollytelling
- Paginierung
- 218 - 231
- Datum der Veröffentlichung
- 2020
- Status
- Published
- Titel
- What Remains in Mind? Effectiveness and Efficiency of Explainers at Conveying Information
- Sub types
- Article
- Ausgabe der Zeitschrift
- 8
Datenquelle: Web of Science (Lite)
- Andere Metadatenquellen:
-
- Abstract
- <jats:p>Whether and to what extent mass media contribute to the acquisition of knowledge depends fundamentally on the senses addressed by a particular medium. However, there is a lack of current research investigating the effectiveness and efficiency of (new) media, like scrollytelling and explainer videos, at conveying information, compared to established formats like text and audio. To fill this research gap, I conducted an experimental online survey (N = 381) with medium as the independent variable (explainer text vs. audio vs. video vs. scrollytelling) and the recall of information as the dependent variable. The subjects were presented with a popular scientific presentation on the environmental consequences of meat consumption in order to examine a socially relevant, controversial topic and to explore the possible consequences of dissonance on recalling information. As the present study demonstrates, the traditionally lower reputation of moving images in regard to the effectiveness of information transfer is not always justified. Rather, the results show that scrollytelling and video lead to a significantly more extensive recall than audio and in part text media. However, when considering exposure time, text turns out to be the most efficient medium. The dissonance perceived by the participants did not have any significant influence on their recall of information.</jats:p>
- Autoren
- Pascal Schneiders
- DOI
- 10.17645/mac.v8i1.2507
- eISSN
- 2183-2439
- Ausgabe der Veröffentlichung
- 1
- Zeitschrift
- Media and Communication
- Online publication date
- 2020
- Paginierung
- 218 - 231
- Status
- Published online
- Herausgeber
- Cogitatio
- Herausgeber URL
- http://dx.doi.org/10.17645/mac.v8i1.2507
- Datum der Datenerfassung
- 2023
- Titel
- What Remains in Mind? Effectiveness and Efficiency of Explainers at Conveying Information
- Ausgabe der Zeitschrift
- 8
Datenquelle: Crossref
- Author's licence
- CC-BY
- Autoren
- Pascal Schneiders
- Hosting institution
- Universitätsbibliothek Mainz
- Sammlungen
- JGU-Publikationen
- Resource version
- Published version
- URN
- urn:nbn:de:hebis:77-publ-598636
- DOI
- 10.17645/mac.v8i1.2507
- Funding acknowledgements
- DFG, Open Access-Publizieren Universität Mainz / Universitätsmedizin
- File(s) embargoed
- false
- Open access
- true
- ISSN
- 2183-2439
- Ausgabe der Veröffentlichung
- 1
- Zeitschrift
- Media and communication
- Schlüsselwörter
- 300 Sozialwissenschaften
- 300 Social sciences
- Sprache
- eng
- Open access status
- Open Access
- Paginierung
- 218 - 231
- Datum der Veröffentlichung
- 2020
- Public URL
- https://openscience.ub.uni-mainz.de/handle/20.500.12030/409
- Herausgeber
- Cogitatio Press
- Herausgeber URL
- http://dx.doi.org/10.17645/mac.v8i1.2507
- Datum der Datenerfassung
- 2020
- Datum, an dem der Datensatz öffentlich gemacht wurde
- 2020
- Zugang
- Public
- Titel
- What remains in mind? : Effectiveness and efficiency of explainers at conveying information
- Ausgabe der Zeitschrift
- 8
Files
59863.pdf
Datenquelle: OPENSCIENCE.UB
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